Building brands & believers how to connect with consumers using archetypes by Kent Wertime

Cover of: Building brands & believers | Kent Wertime

Published by Wiley in Chichester .

Written in English

Read online


  • Brand choice,
  • Marketing -- Psychological aspects,
  • Consumer behavior,
  • Archetype (Psychology)

Edition Notes

Includes bibliographical references (p. 255-258) and index

Book details

StatementKent Wertime
The Physical Object
Paginationxvi, 267 p. :
Number of Pages267
ID Numbers
Open LibraryOL17084511M
ISBN 100470820675

Download Building brands & believers

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Building Brands & Believers: How to Connect with Consumers Using Archetypes by Wertime, Kent 1st edition () Hardcover Unknown Binding – January 1, See all 2 formats and editions Hide other formats and editions. Price New from Used from Hardcover "Please retry" $ $ $ Hardcover $ Manufacturer: Wiley.

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